Includes bibliographical references and index.

Developing an organization evaluation system -- Ethics of evaluation -- Literature review -- Quantitative and qualitative frameworks -- Defining the scope of evaluative research -- Designs used in evaluative research -- Sampling and sample size -- Procedures -- Data collection -- Making sense of quantitative information -- Making sense of qualitative information -- Writing and presenting reports -- From results to policy and practice -- Program evaluation -- Assessment -- Personnel performance appraisal -- Evaluation of the physical plant -- Evaluation of marketing.