Integrity : personal wholeness, dependability, authenticity, and commitment to principles--the core of consistent effectiveness -- Relationships : the key to expanding your influence and finding fulfillment in every-thing you do -- Credibility : the way to engender trust and maximize the results of your efforts -- Reputation : what you leave behind you can create a future of success -- Negotiation : the art of getting a better deal, always--and making everyone feel like a winner -- Listening : the other half of communication skills--and an essential key to increasing your results -- Entrepreneurialism : the art of making big projects easy and profitable -- Money : the energy that creates security in the present and provides the means to invest in a more prosperous future -- Productivity : the ability to accelerate the process of moving projects from point A to point B with ease -- Time : a new understanding of this scarce and precious commodity, which is no longer related to your results or your money -- Confrontation : the method by which people can constructively reach for new possibilities and results -- Leadership : a way of life that manifests the highest form of self-expression and creation.